Cream is a small local, all day cafe, in Athens. Fluidness, flexibility and warmth were our client's main requests.
We were assigned with the design of the logo and the visual communication of the cafe. The idea was to use the cream itself so that we can visualize all its characteristics. The logo was designed firstly by hand, using real whipped cream so we can have a soft and creamy lettering.
This sweet warmth of cream in our customers' palate is the exact feeling that we need to imprint into their brains. In this sense of familiar taste we want them to give into.

The curved lines are connecting the customers through intimacy and warmth so Cream  will be their every day habit.

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